Multi-channel strategy allows customers to use the channel of their choice. Multichannel is an operational view. Omni-channel, however, is all about customer experience, orchestrating the customer experience across all channels so that it is seamless, integrated and consistent. Omni-channel includes the addition of social and mobile channels and anticipates that customers may start in one channel and move to another as they progress to a resolution. Making these complex “hand-offs” between channels must be transparent for the customer. Simply put, Omni-channel is Multichannel done right!
Omni-channel done right – Search Strategies – Organic search and paid search go hand in hand as they significantly affect one another. By implementing a search strategy, you can improve the number of searches for your brand and also drive more visits to your website or store.