build a customer 360 view

Retailers interact with customers across multiple channels, yet customer interaction and purchase data is often isolated in data siloes. SAP CAR (Customer Activity Repository) accurately correlate eventual customer purchases with customer interactions (marketing campaigns and online browsing behavior) across multiple channels. Our retail experts will enable you quickly deploy a 360° view of customer behavior and identify phases of the customer lifecycle. Better customer analytics increase sales, reduce inventory expenses and retain the best customers.